Weatherproof®, a leading apparel manufacturer, is a division of David Peyser Sportswear. The company’s value driven tradition has helped forge incomparable relationships with retailers and consumers. Beginning in 1992, with outerwear for men, Weatherproof® has flourished into a branded label with divisions catering to diverse lifestyles.
Since the first iconic microfiber jacket in the collection, the men’s outerwear division has had a very successful track record. The line has expanded into other categories offering innovative fabrics and details at moderate price points.
In Spring 2000, a women’s line of coats and jackets was introduced and has grown exponentially since its inception. The collection encompasses classic fabrications with a concentration on detail, designed to suit the needs of today’s woman.
32 Degrees Weatherproof® Men’s and Women’s Collections
The launch of 32° Weatherproof® came in 2008, adding a collection of men’s active outerwear geared for department and specialty activewear shops. The collection features water resistant, cold resistant and wind resistant jackets that utilize the latest fabric technologies available. 32° Weatherproof® Women’s debuted for Fall 2010.
32 Degrees Heat
Active outerwear combined with a new technology that retains and absorbs body heat. This will be featured in coats and shirts and will expand into other categories
32 Degrees Cool
This new technology is the most recent addition to the 32° brand. Cool is the counterpart to 32° Heat; this light and natural looking fabric dries instantly and remains refreshing and comfortable.
Launched in 2009, the Vintage division has been a top selling brand at retail. The collection includes sweaters, knits, wovens, shirts and shirt jackets which lend a fresh, modern aesthetic to casual dressing. Vintage uses some of the most luxurious yarns and fabrics in today’s marketplace such as the finest cotton, cashmere and merino wool.
Most recently, Weatherproof® opened this division consisting of men’s and women’s loungewear, robes, thermals and base layer. In addition, they will be introducing boy’s and girl’s sleepwear and base layer. The collections will feature innovative design and fabrics in the tradition of the Weatherproof® brand.
Finding new and innovative ways to win the attention of retailers and consumers has become the marketing strategy of Weatherproof®. Becoming an official sponsor of the New York Yankees to placing an image of President Obama on a Times Square billboard, the company has garnered insurmountable publicity making lasting impressions.